Our Story

 Eliminating the stigma surrounding black hair and promoting healthy hair journeys, one lock at a time.
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Our Mission: To revolutionize black hair care by offering high-quality, scientifically-backed products that nourish, hydrate, promote hair growth, and aid in length retention. We prioritize embracing the unique beauty of every individual, empowering them to express themselves authentically. Through education, active community involvement, and personalized support, we aim to inspire self-discovery and confidence.

Our Inspiration

Our Vision: To empower individuals within our community to embrace and celebrate their natural hair, while providing innovative and effective hair care solutions. We are dedicated to redefining beauty standards and fostering self-confidence through our commitment to excellence in natural and loc hair care. By prioritizing health, simplicity, and effectiveness, we aim to inspire individuals to embrace their unique beauty and unlock their full potential.

Flaria Honey was founded on the principles of love, quality, and care. 

Our Founder & Her Experience:

Antoria drew profound inspiration from her family's rich heritage in hair care, spanning from her 'Big Mama'(great grandmother) Flaria B. to her mother and sister.

From hearing stories of her great grandmother's beautician journey to experiencing her mother's nurturing hands as she cared for her hair, and observing her sister's transformative work with clients, Antoria's curiosity in researching salon product ingredients and hair care processes was ignited.

Experiencing the transition from relaxed to natural hair, and now locs, Antoria noticed the disparity between salon products and those found in stores. Determined to fill the gap with a simple, high-quality, and effective hair care line, she embarked on a mission devoid of gimmicks.

Starting in 2018, she meticulously formulated products at home, with her family serving as willing testers, providing valuable feedback. This journey ignited her obsession with researching and comprehending how products interact with hair, particularly black hair.

Equipped with a Bachelor's degree in Business, Flaria Honey was formed in 2021. Antoria is currently working as a loctician and has aspirations to enhance her expertise by pursuing education in esthetics and trichology. Her goal is to specialize in scalp and skin care while also pursuing an additional degree in food science and nutrition. This endeavor will broaden her understanding of ingredients, food, and how environmental factors can affect hair and skincare.